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The Vitasoy story began 1940
with a big idea and a little bean.
The bean was soy - sometimes known as "the cow of China" - the
main source of protein for the Chinese people for over 3,000 years.
The big idea - the brainchild of founder Dr. K. S. Lo - was to
take the cow of China and literally milk it.
And so VITASOY was born: a nutritious, high-protein soymilk drink
that was sold at an affordable price to the people of Hong Kong
at that time. |
At first, VITASOY was delivered
fresh door-to-door on bicycles, and it had to be sold at once
or it would spoil. Business grew very slowly and when the war
interrupted production in 1941, sales were only about 1,000 bottles
a day.
Relaunching VITASOY after the war, Dr. Lo began selling his soymilk
through retail outlets, bringing it within the reach of a mass
market. By 1950, sales had grown to such an extent that a new
factory had to be built in Aberdeen, Hong Kong. In 1953 VITASOY
was further improved by sterilization, so it no longer needed
refrigeration, and business boomed again. By 1962, sales had again
increased so much that another new plant was opened in Kwun Tong,
Hong Kong. |
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| At this time, VITASOY had
become a household name and one of the leading suppliers of soymilk
products in Hong Kong. Sales boomed yet again in 1975 with the
introduction of the new Tetra Brik packaging, which together with
UHT (Ultra Heat Treated) processing, ensured that VITASOY products
could be kept for months with all of their flavour and quality
intact. |
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At about the same time, an era of diversification began. VITA, a new
brand, was created as an offspring of VITASOY, and a range of fruit
juice drinks was launched. Other products such as lemon tea and chrysanthemum
tea soon followed.
By the late 1970's and early
80's, there was no looking back as the Group pushed into overseas
markets. Today, Vitasoy products are readily available in over
30 overseas markets and continue to gain new customers every year.
Now a listed company on the Stock Exchange of Hong Kong with plants
located in mainland China, Hong Kong, Australia and the U.S.A.,
Vitasoy International is a dynamic, international organization
setting new standards of quality and innovation wherever its products
are sold.
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