Vitasoy Story

 
 
 
 

The Vitasoy story began in 1940 with a big idea and a little bean.

The bean was soy, the main source of protein for the Chinese people for over 4,000 years. The big idea - the brainchild of Dr K.S. Lo was bringing the milk drink made from this healthy little bean to a wider market.

And so VITASOY was born: a nutritious, high-protein soymilk drink that was sold at an affordable price to the people of Hong Kong who were suffering after the World Wars. At first, VITASOY was delivered fresh to people's homes on bicycle, later Dr Lo began selling his soya bean milk through retail outlets and, by 1950, sales had grown to such an extent that a new factory had to be built to meet demand.

In 1953, we started to adopt sterilisation technology in the manufacture of VITASOY soymilk drinks. This enabled the drinks to be stored without refrigeration, and thus expanded the distribution and revolutionised the business.

In 1975, we introduced paper packed products and were the first Hong Kong company to introduce Tetra Pak packaging technology for drinks production. The Tetra Pak packaging system, which involves UHT (Ultra High Temperature) sterilisation of the product and packaging in aseptic cartons, ensures that a drink product can be kept for months without refrigeration.

Soon, VITASOY became a household name and, by the late 1970's and early 80's, there was no looking back as the Group pushed into overseas markets.

Today, the name of VITASOY has spread far beyond Hong Kong, and the group's products sell in over 40 markets around the world - including the USA, Canada, Mainland China, Europe, Papua New Guinea, Australia, New Zealand, South East Asia, Guatemala, Trinidad and Venezuela.

Now a listed company (0345.HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, mainland China, Australia, the U.S.A. and Singapore, Vitasoy International is a dynamic, international organization setting new standards of quality and innovation wherever its products are sold.